Category Archives: Apple

Reasons for the iPad’s success – abandoning the restrictive paper and pen -metaphor

This is the first subchapter of my research paper. In it I argue that it was the choice to abandon the pen and paper -metaphor in tablet interface design which fundamentally drove the success of Apple’s iPad.

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One billion tablet devices sold within the next three years?

Could as many as one billion tablet devices be sold within the next three years? An absurd notion, you say? Maybe, but a recent survey says things might not be that simple.

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iPad 2 and the end of the lean-back narrative

As you all know, the iPad 2 was announced yesterday by Steve Jobs. The announcement has been already widely analyzed. I think Apple has taken moves in just the right direction, demolishing two narratives which have been often repeated in … Continue reading

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Forget iPad 2, here’s the iPad 3 – or that’s the rumor

While Apple fanboys round the world have been whetting their appetites for the last weeks on iPad 2 rumours, John Gruber of Daring Fireball drops the… well, fireball I guess. iPad 3, out next fall.

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Logistics of money, or the crisis of in-app subscriptions

The publishing world, which so openly welcomed the iPad last year as a new and promising way to monetize digital content, is still reeling from the recent revelation that Apple’s rules about buying and subscribing to content within applications might … Continue reading

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